Food & Beverage Experience Strategist

Marco Azzari

Strategy for food, wine and hospitality.

I work across food science, marketing and commercial strategy to help F&B businesses grow — and to build projects people care about.

Work with me Explore my projects
Portrait of Marco Azzari

What I do

Product, market and numbers — together.

Food Science

A technical grounding in food, ingredients, production and how the sector works.

Marketing

Positioning, brand and communication that match how people buy food and drink.

Commercial Strategy

Revenue, pricing, profitability and business models — with a clear eye on the numbers.

F&B Culture

Wine, restaurants, tastings, dinners and the communities around them.

For business

Clearer commercial thinking for F&B businesses.

Through Foodineers, I advise food and beverage companies, restaurants, bars, wine businesses and hospitality operators.

  • Revenue strategy
  • Revenue management
  • Commercial strategy
  • Marketing
  • F&B consulting
  • Wine business consulting
  • Brand and product development
Explore Foodineers

Projects

My current projects.

Culture projects for people who care about food and wine — and tools for the businesses that sell them.

Wine

Zurich Wine Compass

A guide to wine tastings and wine events happening around Zurich.

Discover the Compass

Food

Food Explorers

Bringing people together around great food and interesting places.

Explore Food Explorers

Hospitality

Astarya

A fine-dining club built around exceptional meals and shared experiences.

Discover Astarya

About

Strategist and Builder.

My background is in food science. After working as a researcher, I moved into more applied topics.

My work sits between food, wine, marketing and business.

I care about what makes an F&B business work — on the product, commercially and culturally.

That perspective shapes how I advise companies, and how I build my own projects in food and wine.

About Marco

Elsewhere

Find me on socials.

Same person, different channels. Links update as profiles go live.

Contact

Working on something in food, wine or hospitality?

Business enquiries through Foodineers. Collaborations and projects through the channels below.

Checkout Foodineers website