Food scientist. Strategist. Builder.

My background is in food science. My work sits between food, wine, marketing and business.

I care about what makes an F&B business work — on the product, commercially and culturally.

That perspective shapes how I advise through Foodineers, and how I build my own projects in food and wine.

The through-line is simple: understand the product, understand the market, understand the numbers — then build something that holds.